Hertiage Train & Castles Tour

Railtours Ireland relaunched their website in the end of 2015. These were the first ads to promote a new page for the most prestigious tour in their portfolio Heritage Train Cruise 

We designed a basic template which set out placing a tagline or heading next to the logo (adding some brand association) and separating out the actual offer, which, along with with the call to action, was to be the main part of ad.

To reflect the uniqueness of the tour this campaign elaborated on the template. For these ads we added a bar underneath the logo and tagline, helping it be more visible. The offer was placed on a semi-transparent green rectangle, and with a scroll and italic font helped add a touch of exclusiveness to the ads.