Discounted Tours Campaign

Topdeck Travel offers 18 to 39 year olds the chance to explore incredible destinations in Europe, Australia, New Zealand, Egypt, Morocco, the Middle East, North America, Asia and Africa - with a huge host of great value trips to choose from.

This campaign layout was used to merge online and offline marketing strategies. Topdeck implemented a set of ‘taglines’ or ‘signatures’ to accompany their offline advertising and asked if these could be used on thier online marketing in identical way. We had to simplify the Headline, Offer and Call to Action to fit within the coloured strip thus allowing room for the photo and signature to work. On the smaller ad sizes the signatures are dropped.

The colour of the strip is still dictated by Topdeck's brand guidelines. The Call to Action was based on the websites graphics. This campaign also highlights how one photo can be used across all the different image ad sizes and ratios without losing its effectiveness.