Tour Operator Campaign for Group Travel

This campaign, to advertise European youth trips, focused on presenting the possibilities presented when travelling within a group. The main photo was selected to illustrate people coming together. The people were cut-out and separated from their surroundings. A hint of 'foreign shores' is illustrated in the blurred dome in the background.

The main blue of the adverts suggest summer and gives a strong visual contrast to the yellow logo, helping these adverts stand out. The choice of the main image allowed its use across all ad sizes by just using two people on the vertical ratio adverts. The Call to Action presents the end date of the offer, presenting a sense of urgency to click now!