USA market online sports goods shop launch campaign

This campaign was to advertise the launch of an online shop for the US market. Well established in Europe, Diamond Football decided to work with us on their new E-commerce setup in USA. After the cutting edge bespoke e-commerce platform was developed we worked on advertsising.

We identified that a large portion of the targeted US audience used Bing as their main online search platform and the demographic research showed a lot of people also used Yahoo!. We worked with several platforms together including Facebook, Twitter and GDN (Google Disply Network) to produce a campaign which would be able to get to the relevant audience - no matter what platform they used.

As Diamond was new to the American market, brand exposure was very important. The ads main heading together with Diamond's corporate tagline provides the main text for the ads. The 'sticker' is used on the website to highlight offers and along with the big and bright Call to Action button allowed this campaign to compete with the brashes USA advert.

The ROI was on the level of 10:1 which is a great achievement for any direct sales channel for a brand which was virtually invisible to customers prior to this campaign.