Online Shop Launch Campaign - Sport's Goods

Campaign Targeted

  • Mobile
  • Google AdSense
  • Interactive Advertising Bureau
  • Desktop Devices

Campaign Info

First we identified a group of products which best represented the items being sold on the e-commerce website and arranged them best to fit each ad size and ratio. 2 items were dropped on smaller ad sizes. 

We used a Hot Pink colour from the new website and, as the site was just launching, made the logo the largest element on the ads. The half-dot motif from the logo was used to add visual interest and provide a break between the logo and the adverts heading.

Ad Sizes

  • 336 x 280
    Large Rectangle
  • 300 x 600
    Half Page
  • 728 x 90
    Leaderboard
  • 160 x 600
    Wide Skyscraper
  • 200 x 200
    Small Square (mobile)

Ad Placement

A Website
Page Title