Online Shop Launch Campaign - Sport's Goods

First we identified a group of products which best represented the items being sold on the e-commerce website and arranged them best to fit each ad size and ratio. 2 items were dropped on smaller ad sizes. 

We used a Hot Pink colour from the new website and, as the site was just launching, made the logo the largest element on the ads. The half-dot motif from the logo was used to add visual interest and provide a break between the logo and the adverts heading.