Property Investment Company Asset Class Campaign

Principal International are worldwide property investment experts. Their business operates within various property sectors, ‘Student Property’ being just one.

We worked on establishing a flexible layout which could be applied across the various property sectors. As the ads were for re-marketing, we were able to simplify the brand's apperance - allowing the campaign headline to take over and stand out more.

We placed USP's on top of an arrow graphic, that was used at the time on thier website, this added impetus for clicking on ads as well as strengthening the corporate style. 

Imagery was to be fairly generic for each campaign. We added interest by skewing the frame and spilling some elements out onto the header bar.