Property Investment Company Asset Class Campaign

Campaign Info

Principal International are worldwide property investment experts. Their business operates within various property sectors, ‘Student Property’ being just one.

We worked on establishing a flexible layout which could be applied across the various property sectors. As the ads were for re-marketing, we were able to simplify the brand's apperance - allowing the campaign headline to take over and stand out more.

We placed USP's on top of an arrow graphic, that was used at the time on thier website, this added impetus for clicking on ads as well as strengthening the corporate style. 

Imagery was to be fairly generic for each campaign. We added interest by skewing the frame and spilling some elements out onto the header bar.

Ad Sizes

  • 300 x 250
    Inline Rectangle (MPU)
  • 250 x 250
  • 336 x 280
    Large Rectangle
  • 728 x 90
  • 468 x 60
  • 300 x 600
    Half Page
  • 160 x 600
    Wide Skyscraper
  • 120 x 600
  • 320 x 50
    Mobile Leaderboard
  • 200 x 200
    Small Square (mobile)

Ad Placement

A Website
Page Title
Cookies on our website:
By clicking "I'm OK with cookies", you agree to the storing of cookies on your device to deliver and maintain our website core services, analyze site usage and assist in our marketing efforts, including advertising personalisation. Choose "Cookie Settings" to pick specific cookies you're okay with or to change your preferences.
I'm OK With Cookies Cookie Settings ?